One hundred years after the disappearance of Carlón wine, a group of entrepreneurs came together to return it to its rightful position in the Maestrazgo wine-making culture. The Benicarló-based vintner gathers grapes from its vineyards in Benicarló, Vinaròs, Peñíscola and Càlig, and produces wine in the most environmentally-friendly manner, aiming to mimic the conditions under which it had been produced in its glory days. An idea that went beyond the recovery of the Carlón wine brand as an icon on the town’s cultural heritage, and also aimed to convert it into an economic reference point in the region.
The Carlón wine revival project was undertaken in 2012 at the request of the mayor at the time, Marcelino Domingo, and a historian, Joan C. Martí. To ensure the success and prevalence over time, the decision was made to recruit local farmers who wished to become involved in a process that already appeared long-winded and complicated. Nowadays, there are 7 local manufacturers operating under the same brand name and producing around 15,000 bottles of Carlón wine per year.
What makes our Carlón wine so special?
The Mediterranean climate and its geological features mean that the Maestrazgo region is an ideal place for grape growing, with Benicarló and its flatlands, presently, the sole place in the Community of Valencia where this can be found along the coastline.